New Chrysler Designs Expected At LA Auto Show

Chrysler Group LLC plans to present most of their resigned 2011 model cars at the Los Angeles Auto Show. For Chrysler, getting attention and sales will be more important than ever as they are still struggling to meet the 2014 federal loan repayment deadline. The government bailout gave Chrysler a boost, but the automaker still needs to convince more buyers to invest in their brand. Before the LA Auto Show, the company will have critics test eight Chrysler vehicles. The massive overhaul of 16 existing vehicles shows that Chrysler doesn’t have the funds available to introduce new lines, but they are doing what they can with what they have.

By December, Chrysler will have a good idea of how the public has received their newly designed cars. A new management, which was part of the deal to receive bailout funds, includes CEO, Sergio Marchionne and purchasing partner Fiat SpA of Italy. The $7.4 in bailout funds helped to keep assembly workers on staff and work on the development of new cars as well as improvements to existing lines. Chrysler also had marked setbacks after several faulty parts in their cars forced them to announce recalls.

Some of Chrysler’s 2011 models have already gone on sale, including the 2011 model Jeep Grand Cherokee. Reports show that October’s sales already show a 291% increase when compared to sales from the same month in 2009. The Dodge Charger, Challenger, Durango and Grand Caravan, some of the company’s best selling cars in the past, received a huge redesign. The management at Chrysler also made major improvements to the Chrysler Sebring, now called the Sebring 200. Chrysler still has a few years to pay back the government loan, but if their current sales are any indication of how they’ll perform in the future, the company still has a fighting chance.

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