The General Motors Company made an unprecedented move by offering free auto insurance to customers in two states. Of course, it is too early to see if GM will expand the incentive nationwide. One of the main deterrents that new car shoppers face is the high costs associated with insuring new vehicles. Most states and finance companies require comprehensive coverage, which is why GM has targeted two states in particular – Washington and Oregon. These two states only require motorists to carry liability and physical damages policies on their vehicles, which will make it cheaper for GM to offer coverage to these consumers.
Participants will need to meet several criteria. First, they will need to be residents of either Oregon or Washington states. They will also need to purchase a new GMC, Cadillac, Chevrolet, or Buick that was manufactured between 2010 and 2012. Customers will need to agree to be covered by the MetLife insurance company, and they will also need to possess a valid license. There’s a lot of stipulations, but what other auto manufacturer is offering free car insurance to any of its customers?
The offer is only valid until September 6th of this year, but if GM profits substantially increase, there is a good chance that they will run the same promotion again in the future on a national level. Consumers that are looking to purchase a new vehicle in the Washington or Oregon just might want to check out the new models available on the showrooms of GM authorized dealers.
In a move that will sadden many car fans in the United States, Ford Motor Co. has announced that it intends to close its Mercury car division in an effort to stream line its focus. This means that Mercury will join other previous American stalwarts such as Pontiac, Hummer and Saturn in the grave of now defunct car makers. This comes as a surprise to many industry experts because the car sales in the US have been so strong in 2010, posting record gains all through the first 5 months of the year, but Ford intends to focus its efforts on only its most profitable divisions and avoid those which are not quite as good of a return on investment. Mercury had only been making up around 5% of Ford’s overall sales and not proven to pull its weight in terms of profitability, struggling to keep up with the other divisions. However, the name plate was certainly famous and will be missed by many car collectors who now expect the value of more recent Mercury vehicles to begin to rise.